Now, despite my long sojourn in the Chicago area, where
Old Sytle is very popular, I rarely drank the stuff. Ironically, it's
now my standard brew. It wasn't sold in the Memphis area at all until
'93 or '94. It didn't sell well, either, and very few establishments stocked
it. Then, when Stroh bought G.Heileman in 1996, they dropped the price
and started a sales push, and a few more places started carrying it. I
began buying it occasionally, since the prices were lower than all but
the worst horse-piss like Schlitz and Keystone, and I do consider it a
decent beer. When Pabst acquired the brand last year, they dropped the
price again! Currently regular-priced at $2.19 a six, I've seen it on
sale for as low as $1.89 a six. That makes it the cheapest
brew in the Memphis area, that I'm aware of. Folks in Chicago still pay
normal, if not premium prices for the stuff, so how can you resist a value
like that? ;-)
